Brief Video Analysis

Artist and Title	Visual	Pace
The Pharcyde Drop Directed by Spike Jonze	4 men walking around a city landscape, but their movements are put in reverse, so demonstrates them jumping, walking, rolling and dancing but backwards. All done in only 3-4 shots, usually featuring all the 4 men.	The smooth pace of the track suits the level yet bouncy movements made by the band. The rhythm is echoed in their walking through the town, as the beat is repetitive. Due to the retrograde the lip syncing was a bit off, but didn’t detract any attention or look odd.
OK Go Here it goes again Directed by Trish Sie 2006	8 treadmills and the 4 band members who are dancing and moving from and between the different treadmills interacting and using one another to get around the machines. The mise-en-scene is particularly DIY styled and the tacky looking ‘bodge job’ room and slightly off centre camera gives the video even more authenticity.	The choreography goes to the beat of the track and the jumps and slides accentuate some of the rhythms.
Metronomy The Bay Directed by David Wilson 2011	Shows 80’s era with costume, ice lolly. Makes Torquay look glamorous i.e Monte Carlo. Girls and band coming in and out of frame stood in different formations.	Subtle dance routines matching the beat with the split screens and camera angles following the rhythm in the track and making it look polished and pristine.

Shot by shot analysis- Cosmic Love

Florence + the Machine-Cosmic Love

 

 

 

 

Directed By Tabitha Denholm

http://www.youtube.com/watch?v=2EIeUlvHAiM

Shot No.	Type of shot	Duration (seconds)
1.	Close up of light bulb -Light flickers to the beat of the music with blurred lights in background	0.06
2.	Medium close up of Florence looking and singing up to stars among red branches and leaves matching her hair	0.10
3.	Close up of Florence covering her eyes and we see her hands and rings	0.07
4.	Tracking shot of blurred lights	0.03
5.	Extreme close up tracking shot across her eyes	0.04
6.	High angle close up of Florence singing lying down on a mirrored surface	0.03
7.	High Angle medium close up Florence still lying down and raising her arms to the rhythm of the music	0.03
8.	High Angle close up singing	0.02
9.	High Angle Medium close up	0.02
10.	High angle close up of one side of the face while curling in to a ball	0.02
11.	Pan up of medium close up following her rise and showing her singing	0.04
12.	Medium shot swinging arms around to drum beat coming in	0.01
13.	Low angle close up of her singing looking up surrounded by mirrors still	0.01
14.	Medium close up swaying and singing	0.01
15.	Stood up swinging arms again in circular motion to rhythm while singing	0.01
16.	Low angle close up of face and shoulders rolling after movement	0.01
17.	Kneeling on mirrored surface still and rolls neck and sings to the ceiling	0.04
18.	Zoom out to medium long shot (paired with harp) of Florence back among the branches and leaves now with a purple lit effect	0.01
19.	Medium close up walking through the branches	0.03
20.	Medium long shot in mirrored room crouching on floor moving arm and shoulder and singing	0.03
21.	High angle close up looking distressed through the branches	0.01
22.	Close up pan of body, but doesn’t show face in the mirrored room	0.01
23.	Close up of neck area and tilts up to show singing and arms swaying	0.02
24.	Medium shot only see body but the mirror reveals her face	0.02
25.	Tracking close up of Florence in the branches moving so that her face is no longer in shot and the lighting is darker	0.04
26.	Close up torso in mirrored room	0.01
27.	Close up looking through the branches	0.02
28.	Low angle medium close up singing outwards and moving wrists but not facing camera in mirrored room	0.03
29.	Close up among branches	0.01
30.	Low angle medium close up singing outwards and moving wrists but not facing camera in mirrored room	0.02

 

Total 1.20 min